The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry. Its breakthrough SMART-X™ Technology automatically balances air and temperature 100x per second to ensure consistency for maximum efficiency. Plus, advanced smart features including 3 speed and 3 heat settings with auto-memorization allow you to personalize your styling experience. A self-cleaning function makes styling quick and easy, while prolonging the life of your dryer.

BIO IONIC Moisturizing Heat™ Technology hydrates hair from the inside out by emitting natural negative ions that allow water molecules to penetrate deep into strands. Hair is left softer, shinier and smoother.